About Jessica

Founder & Creative Director of Jessica Couture

Jessica Wu is a luxury bridal designer catering to brides all over the world. Arriving in New Zealand at a young age, Jessica started her career in IT, but it wasn't long before she followed her love and passion for designing after struggling to find her dream dress.

In 2004, Jessica Bridal was born.

With a passion to help brides bring their dreams to life and to create timeless memories, the business has grown from a humble little bridal shop in Kingsland to an international business with her products stocked in bridal boutiques all over the world. The head office and flagship store is proudly based in Newmarket, Auckland in New Zealand.

On top of running a successful business, Jessica is raising 3 beautiful children and in her spare time is a talented musician.

Jessica Couture Milestones


Launched activation of Luxury Bridal Weekend package.


Rebranded to Jessica Couture.

Focused on global distribution and industry collaborations.


Launched Atelier Wu label.

Expanded in North America and Europe.

Continued supporting stockists via virtual Trunk Shows during Covid-19.


Grand Opening of Newmarket Flagship store.

Launched Miss Chloe bridal label.

Featured in top industry tradeshows in NZ, US, and AUS.


Featured in NZ Fashion Week.

Expanded business to supply overseas stockists based on popular demand.


Jessica Bridal moves to a larger retail location in Newmarket, Auckland.


Jessica Bridal opens first brick and mortar in Kingsland, Auckland.


Jessica opens her first "store" in her single car garage.


Jessica Bridal was founded.

Book An Appointment