Meet Jessica

Founder & Creative Director of Jessica Couture

Jessica Wu is a luxury bridal designer catering to brides all over the world. Arriving in New Zealand at a young age, Jessica started her career in IT, but it wasn't long before she followed her love and passion for designing after struggling to find her dream dress.

In 2004, Jessica Bridal was born.

With a passion to help brides bring their dreams to life and to create timeless memories, the business has grown from a humble little bridal shop in Kingsland to an international business with her products stocked in bridal boutiques all over the world. The head office and flagship store is proudly based in Newmarket, Auckland in New Zealand.

On top of running a successful business, Jessica is raising 3 beautiful children and in her spare time is a talented musician.

The History of Jessica Couture

Read on to learn more about our history and how the brands that you know and love today were created!

Meet The Team


Wholesale Manager


Retail Manager




Bridal Stylist





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