About Jessica
Founder & Creative Director of Jessica Couture
Jessica Wu is a luxury bridal designer catering to brides all over the world. Arriving in New Zealand at a young age, Jessica started her career in IT, but it wasn't long before she followed her love and passion for designing after struggling to find her dream dress.
In 2004, Jessica Bridal was born.
With a passion to help brides bring their dreams to life and to create timeless memories, the business has grown from a humble little bridal shop in Kingsland to an international business with her products stocked in bridal boutiques all over the world. The head office and flagship store is proudly based in Newmarket, Auckland in New Zealand.
On top of running a successful business, Jessica is raising 3 beautiful children and in her spare time is a talented musician.
Jessica Couture Milestones
2022
Rebranded to Jessica Couture.
Focused on global distribution and industry collaborations.
2019
Launched Atelier Wu label.
Expanded in North America and Europe.
Continued supporting stockists via virtual Trunk Shows during Covid-19.
2018
Grand Opening of Newmarket Flagship store.
Launched Miss Chloe bridal label.
Featured in top industry tradeshows in NZ, US, and AUS.
2017
Featured in NZ Fashion Week.
Expanded business to supply overseas stockists based on popular demand.
2014
Jessica Bridal moves to a larger retail location in Newmarket, Auckland.
2008
Jessica Bridal opens first brick and mortar in Kingsland, Auckland.
2006
Jessica opens her first "store" in her single car garage.
2004
Jessica Bridal was founded.